Marketers – The tech-savvy, data-driven operators that perform the daily marketing functions and have the most knowledge of marketing platforms and their efficiency; Tesfa.com/SEO.
Maestros – The ‘orchestrators’, those who are the producers of the technology and tools in the martech department, and also specialized in processes and workflows.
Makers – The builders on the team, usually for external audiences, building everything from websites, interactive web apps, mobile delivery, chatbots, and more. Makers often work with engineers and developers, as well as IT and project management departments.
Modelers – The data scientists and sophisticated data engineers that are usually in more internal-facing roles who dig deep into data and technological capabilities like running AI models for machine learning. Normally found at an enterprise level, connecting dots between functions and their value.
Managers – The position that sits above the organization team. Found at larger corporate entities, often acts as a go-between with other departments, including sales, IT, and project management.