Higher Search Engine Ranks with Tesfa
Search Engine Optimization (SEO) is used to obtain higher search engine ranks on search engines and directories like Google.com, Yahoo.com and MSN.com and Ask.com. Keyword phrase research will identify effective keywords for finding potential customers.
What is the process?
Initial Consultation. We begin by checking the current status of your website making sure that your navigation functions, that there are no broken links and any other technical problems before we begin the optimization process. Then we discuss your current promotions, other website marketing you have done or are currently involved in, what your goals are and your expectations. (This discussion can be on the phone if you are located out of our area.) Recommendations from our initial review of your site, questions that you may have, are also a part of this initial meeting.
Keyword Research. After using manual searches as well as custom research software, we review the data and create a list of the most highly trafficked and targeted keywords and keyword phrases in your industry which will effectively draw traffic to your website.
Most people leave a fortune on the table when they build a new website because they make the mistake of only targeting the most generic, hard to rank well for keywords and then wonder why they don’t have any traffic.
For example: if you are a “recreation” business, you may find that the word “recreation” was searched for 1,124 times in the last 24 hours. Yet due to the thousands of competing sites your site won’t even show up in the top two pages of search results (or in the top 20), however, if you changed that keyword “recreation” to a keyword phrase, “outdoor recreation ” 328 searchers would have a better chance of finding your “recreation” business.
We research for effective keyword phrases for your product that generate the most traffic from Google.com, Yahoo.com, and MSN.com.
Reporting. Before we start the optimization process, it is essential for us to run a ranking report to show where your website ranks with the various search engines and directories. This gives us a starting point to evaluate our progress. When optimization is complete, we run ranking reports every 30 days to check on the progress of your website (depending on which package you have selected). This monthly report summary will be provided for you by email.
Meta Tags Optimization Services. For maximum impact and long term traffic generation, your website pages will require a combination of tightly focused, specific keyword phrases that people are using to search for your specific service or product. We provide meta tags optimization services with keyword phrases to make your pages even more search engine friendly, focusing on your: Meta Tags
Title Tag
META Description
META Keywords
Alt tags
Headings
Body Text
Domain Name
Keyword Repetition, Proximity, Prominence
In other words, we take the effective keyword phrases and work them into each of the above so they generate targeted traffic for your site.
Content Creation. Unique text optimized for keyword phrases is the basis of content creation. We’ll use the text you have and work with the keyword phrases we’ve researched to generate traffic for your website or we’ll write text for the pages which contains the keyword phrases in the proper places.
Link Development. Link development is absolutely essential to the success of your website and can be done in various ways. One-way links from directories and other related sites, reciprocal link exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity. Search engines review websites for ranking and take into account the number of links related to your content that you have pointing to your site.
Link Popularity Tricks
Be very cautious of any link popularity scheme that promises hundreds or thousands of incoming links overnight. Search engines like Google are quick to recognize and penalize such link spamming tricks.
What you want are authentic “votes” of popularity from directories and business sites that genuinely feel your site has something of value to offer their visitors.
Submission. After the optimization process is complete, we will submit your website to the top search engines and directory: Google.com, Yahoo.com, and Msn.com. There are many other search engines and directories that your site will be submitted to, however, these three are used by most searchers on the internet today.