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PPC - Pay Per Click           Follow us on twitter @TESFAcom/ppc 

Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay only when their ad is clicked. PPC is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.

How Much Does PPC Cost?
Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $100,000 per month.

Pay per click advertising companies like Google, Yahoo, and MSN charge to advertise on there search engines and with their affiliated network ads. However, to run a successful PPC advertising campaign, you will need to invest a bit of money to have a professional ad campaign set up and maintained for you. Doing so will increase your chances of running a successful ad program and increasing your return on investment.

Some pay per click management services charge a percentage of your PPC ad spend per month or require long term service contracts. With Tesfa no contract or commitment; month to month and we bill you a flat rate to set up and manage your PPC ads. This covers our time and the costs of the technology we use. We have found this arrangement is more beneficial to small and medium sized businesses. 

How do you start with PPC?
We offer wide range PPC programs specifically designed for small and medium organizations who are new to PPC ads. This program is suitable for companies who plan on spending under $1,000 per month on PPC ads with one or multiple search engines.

What is included in the PPC Program
•Website Analysis
•custom landing pages
•Competitive Analysis
•Keyword Research
•Select Keywords and Set Bid Amounts 
•Set up of one PPC account (Google AdWords, Yahoo Search Marketing, Bing AdCenter, etc)
•Separation of keywords into logical ad groups 
•Custom ads for each ad group.

Pay-per-click (PPC) advertisements must also be optimized through ongoing analysis and testing. We offer ongoing maintenance.

What is included in the maintenance?
•Daily Bid Optimization - Using advanced software and human expertise; we will monitor the bid amount of each of your keywords and compare it to your competition. The software will adjust the bid amounts for all your keywords to achieve maximum ranking for the lowest cost. While our experts will adjust your ad frequency and pricing to make sure you invest in your most effective ads. Here is a a more detailed explanation of bid optimization. 
•Weekly/Monthly Keyword analysis, recommendations, and adjustments 
•Weekly/Monthly Ad Performance Report, recommendations, and ad revisions as needed 
•Weekly/Monthly Ad Conversion Reports (web analytics) 
•Consultation and Support.

The price ranges based on the keywords/spending on PPC:
                    Low     mid         high
PPC Setup: $250     $1,500     $5,000 

PPC Maintenance: $240 1,500 $10,00

For more info contact us [email protected]
Call today 408 307 8893


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